Some time ago MJE wrote about the Fitbit, which I then thought was the plus non ultra in full frontal digital narcissism. In that same post I predicted the probable invention of a gadget that would document and regulate a number of bodily functions. It did not occur to MJE that there might be a market for a device that measures not your colonic progress but the dryer lint of your brain. MJE grossly underestimated several things: the astronomical levels of self absorption, the dim intellectual wattage of the populace and the speed with which some huckster could exploit both. Folks the future is now.
Meet “Spire!” The Wall Street Journal (a publication I rarely read because it doesn’t reinforce my world view) reported on a new device called, “Spire!.” which advertises itself as “your personal mindfulness coach.” It promises to reduce your stress by 50% via “smart notifications and gentle reminders.” Personally, MJE finds that mindless activities are the best stress reducers around, but that’s just me.
“Spire!” clips onto your bra or jock strap and monitors your breathing which is, according to the“Spire!”-land marketing department, a better indicator of your cerebral wellbeing than a brain scan. It is “backed by seven years of research.” So what, the OB&C has been “researching” a magnetic bead technology for 11 years and it still doesn’t work worth a crap.
“Spire coaches you to a more calm, balanced state of mind. It tracks and improves your state of mind by allowing you to discover when you’re stressed, where it happens, and what you were doing.” Yeah, well booze and xanax do that too and I can guarantee you that I don’t need any gentle reminders for those.
The online accolades from “Simone,” “Michael” and “Hilary” are so effusive that you want to cyber stalk them and make their lives really miserable. Then we’ll see just how effective “Spire!” really is.